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Abstract

 

Title: Paths to market
Authors: James A Leahy, Joseph P Lane
Published: 2002
Publication: RESNA Conference: Minneapolis, MN

This paper reviews three different paths to market for new products as identified by the RERC on Technology Transfer. These three paths: 1) Standard Licensing; 2) E-Commerce; 3) Market Cultivation, are each most appropriate for different sets of circumstances.

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