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Title: Customer orientation: a blueprint for action
Authors: Arun K Jain, Douglas J Usiak
Published: 1997
Publication: RESNA Conference: Pittsburgh, PA

We describe the various services offered by RERC-TET to incorporate customer input in the design and marketing of assistive technology. Our methodology enables the industry to obtain direct customer input before entering into the market and thereby minimizes the risks associated with the launch of a product.

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