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Title: Documenting the Process
Author: Richard Baskerville
Published: 2003
Publication: Assistive Technology Transfer Update: Vol. 5 (Spring) Annual Report, 2001-2002
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Technology transfer begins either with an idea for applying an existing
technology in new ways (supply push), or with an idea for improving the features
and functions of an existing product by acquiring
an existing technology (demand pull). It ends with a
new or improved product available in the marketplace.
This process spans a wide range of activity,
with much of the initial and final stages thoroughly
studied. However the crux of the matter -- the transformation
from technology invention to product
innovation -- is not well documented or understood.
Dr. Richard Baskerville, Professor at Georgia State
University, contends that there are few models
of technology transfer that capture the entire process,
because most focus on a discrete activity (e.g.,
invention, patenting, production, distribution). However,
there are three models of diffusion that relate to technology transfer
- Interactive Model, Linked-Chain Model and Emergent Model. The literature
shows that multiple
valid models of innovation
exist, although each has bounded
domains of understanding, and are each most
applicable under certain conditions. Dr. Baskerville applied
all three models to a specific case,
and found that the models embody different perspectives,
so each provides different information
about the same process.
Dr. Baskerville concludes that researchers should focus on identifying the
contingencies that indicate when each model should be applied. Managers should
employ all three models to manage the technology
transfer/innovation diffusion process, to optimize
chances for success. Establishing standard
practices, documenting those practices and then conducting internal
and comparative evaluations, are all necessary
for technology transfer to progress as a discipline.
Without them, the field will continue
to rely on anecdotal evidence for justification
and emulation.
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