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DP3: Fortune 500 Project

References

 

[1] Peter, JP (2002). Preface to Marketing Management. New York: McGraw-Hill/Irwin.

[2] Blaszzyk, RL (2000). Imagining Consumers. Baltimore, MD: The Johns Hopkins University Press.

[3] Philips-Tewey, B., K. Barnicle & A. Perr (1994). "The Wrong Stuff." Mainstream. 10, 19-23.

[4] Lane, JP (1994). "RERC on technology evaluation and transfer: Program access and value added." Proceedings of the RESNA '94 Annual Conference. Arlington, VA: RESNA Press.

[5] Bauer, Steve and V. Stone (2001). " Module 7: Primary Market Research." Training Modules on Technology Transfer. Rehabilitation Engineering Research Center on Technology Transfer.